Our Website
PreRetirementLife.com is the premier guide to making your 50 plus PreRetirement years the most rewarding stage of your life. We focus exclusively on adults aged 50 to 64–and beyond–who are facing the challenges and opportunities of a very exciting life stage for which, oddly, there is no name.
We call it "PreRetirement" because most of us won't retire in the traditional sense of the word anytime soon. Instead, we want to embrace personal growth, vitality, success and happiness, while still recognizing the need to plan for whatever type of "retirement" we desire. We also want effective, trusted ways to handle some of the unique issues facing our Boomer generation.
Our website is specially designed to be both a trusted, practical, constructive resource, and a way to bring 50 plus consumers together with companies and organizations that have a special interest in providing useful products and services to this age group.
Each year, more than 4 million Baby Boomers turn 50. By 2010, there will be 58.4 million people aged 50-64–38% more than in 2000. They will represent nearly 20% of the total population of the U.S. and have $2 trillion of spending power.
50 plus Boomers will redefine this PreRetirement life stage, just as they have redefined every stage they have passed. PreRetirementLife.com is here to help.
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Our Organization
PreRetirementLife.com is a division of PreRetirement Resources Group LLC, a media and marketing company dedicated to meeting the PreRetirement living and planning needs of 50 plus Baby Boomers and helping the marketing objectives of organizations trying to reach them.
Founded in 2005, PreRetirement Resources Group spent two years researching the needs of 50 plus Boomers in order to create a website that would truly be a useful destination. PreRetirementLife.com launched in the fall of 2007.
Our creative and dedicated staff is led by co-founders Andrew P. Garvin, CEO, and Fred V. Rubenstein, Acting President.
Mr. Garvin has 35 years of experience as an entrepreneur, manager (and PreRetiree.) He is the founder and former CEO of FIND/SVP (now called Guideline, Inc.) a market research company he took public, which now has $50 million in revenue.
Mr. Rubenstein has four decades of experience in marketing, sales, events and publications. He was the Executive Vice President and member of the Board of Directors at Institutional Investor magazine for 23 years. He was also an early investor and advisor to Age Wave, Inc.
Distinguished experts in business, media, marketing and the boomer generation are members of our Board of Advisors, including Ken Dychtwald Ph.D, who is widely viewed as North America’s foremost authority on the lifestyle, marketing and workforce implications of the "age wave." His latest book is The Power Years: A User's Guide to the Rest of Your Life.
Contact Information
PreRetirement Resources Group LLC
2nd floor
625 Avenue of the Americas
New York, NY 10011
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