Boots No.7 Wows Beauty Fans on Both Sides of the Atlantic
A humble British drug store chain has come up with a huge anti-aging success.
In Great Britain, when people need to go to the drug store--or the “chemist” as they call it--they head to the ubiquitous Boots, which has been serving customers for more than 150 years. Earlier this year, crowds started lining up when they saw a BBC documentary that proved Boots had come up with an anti-aging beauty serum that really works. News like that was destined to make it to American shores, and now beauty shoppers here are scrambling to get their own supply of Boots No. 7 Restore and Renew Beauty Serum.
What’s the big deal?
The BBC 2 documentary show “Horizon” reported findings that state Boots No.7 handles damaged skin as effectively as prescription-only Tretinoin (http://www.nlm.nih.gov/medlineplus/druginfo/medmaster/a682437.html), which in some formulations is also known as the acne-fighter and skin rejuvenator Retin-A. Researchers reported seeing actual repair of damage to skin’s structure and to address the problems caused by photo-aging.
How it works
Steve Barton, Boots’ Skincare Scientific Advisor, says, “The complex in No.7 Restore & Renew Beauty Serum addresses the different underlying problems with wrinkles—reduced collagen production, increased collagen breakdown, and lost elastin.” An antioxidant complex helps protect against free radicals, while concentrated levels intense skin-firming pro-retinol complex boost and maintain elasticity. As is always the case with the treatment of wrinkles, the important thing is to improve collagen production.
Where to get it
Boots No.7 is available at Target and CVS stores and can also be found at their online stores. The price is $21.99 for a 1 oz. bottle. The product is also available at Amazon.com (http://www.amazon.com/Boots-Restore-Renew-Beauty-Serum/dp/B000E793P2/ref=pd_bbs_1/105-1312974-5943620?ie=UTF8&s=hpc&qid=1192104490&sr=8-1), and when it’s in short supply it even turns up on eBay, albeit at inflated prices.
Alternatively, check in with your dermatologist to find out if a regimen of prescription-strength Tretinoin or Retin-A could be an appropriate treatment for your fine wrinkles.
Find out more about this topic:
Boots.com
http://bootsus.bri-global.com/main.asp?cid=33&sid=22&iid=191
Tretinoin at HowStuffWorks.com
http://health.howstuffworks.com/define-tretinoin.htm
