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Staying Young Secret of the Week

> June 28, 2007

 
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Turn Back Time with a Brighter Smile



GoSMILE Product Lets You Whiten Anywhere Without the Mess

Teeth darken as we age, so one of the things we can do to give a more youthful appearance is to make sure we have a bright and healthy-looking smile.  Most darkening or yellowing of the teeth comes from external staining from food, drinks and tobacco, and is reversible.  Professional whitening means a trip to the dentist and a price tag of $300 to $900 dollars for methods like Rembrandt, Zoom or Bright Smile.  Home whitening kits, like trays or strips, are much more reasonable, selling for about $25, but they must be used twice daily for about 30 minutes and they can be messy, difficult to use and irritating to teeth and gums for some people.

Something to Smile About

Fifth Avenue dentist and authority on cosmetic dentistry Jonathan Levine, DMD, developed a whitening system for his celebrity and socialite patients, and later put it into production for the public.  He called it GoSMILE and designed it to address the most common problems with home whitening products.  GoSMILE comes in disposable individual-application ampoules that you pop open, squeeze and then apply to each tooth for 3 to 5 seconds.  It takes approximately 2 to 3 minutes for the entire application and, after using the whitener, you shouldn't rinse it off, eat or drink for 20 minutes.  It's recommended that you whiten after brushing your teeth, but the ampoules can be easily used anywhere and are small enough to carry in a pocket or purse.  A popular benefit is that it allows users to target specific teeth or problem areas.

The Science Behind the Sparkle

The GoSMILE system, which is patented, claims to use hydrogen peroxide in the highest concentration outside the dental office.  The vacuum-sealed ampoule preserves the potency of the active ingredients by keeping oxygen molecules inactive until they are squeezed into the brush applicator, which then bombards the tooth surface with microscopic molecules of oxygen that lift stains from the tooth.  Gum resins keep the formula working on the surface of the teeth for about 15 minutes.  According to product information, it won't harm veneers, porcelain crowns or other dental work, and it doesn't leave residue. But note that teeth grayed by antibiotics or hereditary conditions may need a combination of professional whitening and portable whiteners for optimal results.

A Hollywood Smile

Since it's introduction, GoSMILE has been featured in Bride, Shape, Town & Country, Cosmo, Essence, Marie Claire, Out, Elle, Glamour, Harper's Bazaar, Latina, Redbook, Travel & Leisure, Us and many other publications.  It has also hit the airwaves on such shows as Access Hollywood, The View, Today Show, 20/20, Good Day New York, and the CBS News.  According to the company, GoSMILE brightens teeth 4 to 10 shades lighter in one week, and they offer a 30-day satisfaction guarantee.  A kit including 28 whitening ampoules, 7 days of touch-up applications, whitening toothpaste and a travel bag sells online for about $80, so check out this convenient way for busy boomers who want to flash their pearly whites with confidence.

Learn more about GoSMILE products at www.gosmile.com.